Your process for developing a
Communications Strategy will likely
include:
CONTENT ANALYSIS of all related policy
documents to identify the phrases
and key messages that are already
rooted in the culture of the
organization
COMMUNICATIONS AUDIT
to identify issues that need
attention - RETHINK has developed an
audit tool that allows you to assess
your organizational performance
against 'best practices'
ASSESSMENT of CURRENT VEHICLES
to
find outstanding examples to build
on, to review consistent application
of current brand, look, and key
messaging
ITERATIVE DEBATE involving
key leaders within the organization
to identify key issues, target
audiences, desired behaviour
changes, etc.
a
CREATIVE WORKSHOP
involving
members of your communications team,
key leaders and outside experts to
craft the messages, identify optimal
vehicles and strategies that will
both 'stand out' and get the results
desired.
