Making COMMUNICATIONS STRATEGIES Soar!
Today’s communications environment is extremely competitive. Your messages will be lost in the noise and clutter experienced by your stakeholders unless they are grounded in effective strategy, differentiated for each target audience, and delivered on a timely basis using unique communications vehicles. The challenge is increased when budgets are limited.
RETHINK helps organizations:
- develop STRATEGIC FRAMEWORKS to guide all communications activity – brand pyramid, positioning statements, image/look, communications priorities
- identify the KEY ISSUES that require a communications response
- focus in on the TARGET AUDIENCES that must be reached (for each issue) and identify the BEHAVIOURAL CHANGES desired (what will be different after we have communicated)
- develop MESSAGES that will motivate the desired change for each audience, strategically linking your need to the benefits they value
- identify GUIDELINES for reaching out to each audience – opinion leaders, optimal timing, cost effective vehicles, how best to position your issue on their agenda
- develop and position ADVOCATES
- craft the CONTENT and develop COMMUNICATIONS VEHICLES
- by providing a TURNKEY SERVICE – assuming full responsibility for critical corporate or stakeholder communications, print and online (write, edit, design, print coordination, etc.).